Skip to main content

Posts

Showing posts from December, 2018

How Google Tracks Your Personal Information

How Google Tracks Your Personal Information. Today, Google provides marketers like me with so much of your personal data that we can infer more about you from it than from any camera or microphone. There have never been more opportunities for marketers like me to exploit your data. Today, 40,000 Google search queries are conducted every second. That’s 3.5 billion searches per day, 1.2 trillion searches per year. When you search on Google, your query travels to a data center, where up to 1,000 computers work together to retrieve the results and send them back to you. This whole process usually happens in less than one-fifth of a second. Most people don’t realize that while this is going on, an even faster and more mysterious process is happening behind the scenes: An auction is taking place. For as long as you’ve been using Google, Google has been building a “citizen profile” on you. Every internet search contains keywords, and the keywords you ...

Google Plus data breach 2018

52.5 million users affected in new Google Plus data breach 2018 Google disclosed the data leak, which it said potentially affected up to 500,000 accounts. Up to 438 different third-party applications may have had access to private information due to the bug, but Google apparently has no way of knowing whether they did because it only maintains logs of API use for two weeks. “We found no evidence that any developer was aware of this bug, or abusing the API, and we found no evidence that any profile data was misused,” Ben Smith, the vice-president of engineering, wrote in the blogpost. “Google is right to be concerned and the shutdown of Google+ shows how disposable things really are in the face of accountability,” he said. For others, the leak was further evidence that the large technology platforms need more regulatory oversight. “Monopolistic internet platforms like Google and Facebook are probably ‘too big to secure’ and are certainly ‘too big to trust’ blindly...